Transforming The Way Senior Living
Communities Qualify Leads
Meet the USR Virtual Agent—an AI-powered lead qualification solution designed to save time,
cut costs, and deliver better-qualified leads for your senior living community.
Your sales team should focus
on closing deals—not chasing bad leads.
Qualifying leads is tough. Managing call volumes, ensuring quality follow-ups, and filtering
through unqualified prospects often waste valuable time and resources.
That’s why we built the USR Virtual Agent—an AI-powered assistant that works 24/7 to
qualify leads, organize data, and seamlessly integrate with your systems.
The USR Virtual Agent
Available
24 / 7/ 365
Instant Response
No Wait Times
Capable of
Leaving Voicemail
Multiple
Concurrent Calls
Whether you’re in sales or managing one or more
senior living communities – you can replace hours of manual lead qualification, with a virtual assistant that never sleeps.
Focus your team’s energy on leads that matter, with 100% pre-qualified prospects.
At just $497 per month per community, the USR Virtual Agent costs a fraction of hiring a full-time agent.
Try the USR Virtual Agent
FREE for the first month
Then pay only $497/month
Human-like, Empathetic Behavior
Adapts Responsively
NO Robot-Like Voices or Scripts
Handles Complex Dialogues with Ease
Who’s it For?
Management Firms
Independent Communities
Sales Teams
What We Do
1) CAPTURE
2) QUALIFY
3) ORGANIZE
4) DELIVER
Features Built for Senior Living
AI-Powered Conversations
Handles both incoming and outgoing calls with precision.
Scalable to Your Needs
Whether you have one community or 50, the USR Virtual Agent grows with you.
Seamless CRM Integration
Works with GoHighLevel, HubSpot, and more.
Actionable Data Insights
Gain visibility into prospect trends and improve your marketing.
Travis Phipps
President
As the founder and president of The Ultimate Senior Resource, Travis brings over 15 years of digital marketing experience and a visionary approach to revolutionizing the senior living industry. His leadership ensures that USR delivers cutting-edge solutions that meet the unique needs of our clients.
Todd Tyler
Vice President of Professional Services
Todd oversees all professional services, ensuring seamless execution of client campaigns and agency offerings. With a focus on operational excellence, he drives success for our lead generation and full-service marketing clients.
J Ray Hartley
Vice President of Technology
J Ray spearheads the development and integration of USR’s proprietary technologies, including the AI Lead Qualifying Agent and CRM systems. His technical expertise ensures our solutions remain at the forefront of innovation.
Jeremiah Fehrle
Vice President of Marketing
Jeremiah leads our marketing strategies, leveraging his expertise in paid advertising, SEO, and technical workflows to deliver measurable results for clients. His innovative approach is instrumental in driving client success and growth.
Eskil Nordhaug
Vice President of AI & Automation
Eskil specializes in leveraging AI and automation to enhance lead generation, SEO, and marketing workflows. His expertise ensures USR remains ahead in the adoption of emerging technologies and innovative strategies.
Jude Colina
Director of Administration
Jude ensures that the day-to-day operations of USR run smoothly, managing administrative tasks, team coordination, and internal processes to keep everything on track.
Sheyn Toda
Director of Content & SEO
Sheyn leads content creation and SEO strategies, managing blog posts, SEO campaigns, and ensuring our clients’ online visibility stays competitive in the digital marketplace.
Lorenzo Soliman
Lead Workflow Specialist
Lorenzo specializes in creating and optimizing workflows, ensuring seamless integration of leads for our clients’ operations. His meticulous attention to detail guarantees efficiency and accuracy in lead management.