Nu Roc Health and Rehabilitation Ctr

Nu Roc Health and Rehabilitation Center, located at 3576A Nu Roc Lane in Laona, Wisconsin, delivers skilled nursing and rehabilitative care in one of Wisconsin's most distinctive settings—the Northwoods of Forest County. Operated by Champion Care, a management company dedicated to high-quality post-acute and long-term care, Nu Roc brings professional medical expertise to a region where accessible, trusted skilled nursing is especially vital to rural seniors and their families. Laona is a small, close-knit community embedded in the heart of the Chequamegon-Nicolet National Forest, one of the largest national forests in the eastern United States. The area's natural environment is exceptional—the Rat River Flowage and surrounding lakes and streams draw anglers, paddlers, and nature lovers, while miles of forest trails offer a serene backdrop for daily life. The famous Camp Five Museum and Forest Train in Laona is a beloved regional landmark, celebrating the area's rich logging heritage and drawing visitors from across Wisconsin. For medical services beyond on-site care, Aspirus Rhinelander Hospital in Rhinelander—approximately 40 miles west—serves as the regional acute care center, providing emergency services, surgical care, and specialty medicine for Forest County residents. Champion Care brings a thoughtful, resident-first philosophy to Nu Roc, emphasizing individualized care plans, engaged staffing, and therapeutic programming suited to the needs of each resident. Skilled nursing services at Nu Roc include 24-hour nursing care, physical and occupational rehabilitation therapy, and medically complex care management—supporting both recovery-focused short-term stays and ongoing long-term residential care. For families in Laona, Crandon, Wabeno, and the surrounding Forest County communities, Nu Roc Health and Rehabilitation Center represents a rare and invaluable local resource—bringing the standard of care found in larger urban facilities to the Northwoods community that residents have called home for a lifetime.